We reached out to club owners, promoters and Austin music industry support folks to find out what resolutions they’d like to see Austin artists and fans making in 2015. Here are a handful of responses.
Eva Mueller, Booking/Marketing/Production Manager, Spiderhouse Ballroom
For artists and promoters: My New Year’s Resolution for 2015 is to facilitate and encourage artists and promoters to start connecting as real people again. Social media, (while) integral, is now more than ever a lazy way of promoting events. (Though it is) essential to have mentions and listings on Facebook, Twitter, and Instagram, now more than ever are things like posters, handbills, videos, radio appearances, press/media contacts (are) important and necessary.
In addition to this, (become) a member of a community of like-minded artists, creatives, promoters, and motivated people who would like to see Austin be what they want it to be. Grass roots and DIY culture are very much resilient and necessary for a city like Austin. It’s what sets us apart from other cities and to continue that community focus is very important.
Stephanie Bergara, City of Austin Music and Entertainment Division, ATXmusic.org
For Musicians: Support your fellow musicians! Stick around for a little bit after your set to see the band after you or arrive a little early to catch the band before you. Respect sound engineers, bartenders, door staff and crew! These unsung heroes work hard and help complete the circle of music viability in Austin. You may be on stage, but the show doesn’t start without them.
For Fans: Support those who support Austin Musicians! Give generously to organizations like Austin Music Foundation, SIMS Foundation and the Health Alliance for Austin Musicians. Try to see a show at a venue you’ve never been to before, you never know when you’re going to walk in to your new favorite listening room
For both: Show your support on your sleeve (or your koozie, or your gear case) if you hear a band you like, tell them! A twitter mention or Instagram capture goes a long way!
Cody Cowan, general manager, Mohawk
Pro-tips and props for clubgoers:
Pro-tips: Water is your best friend in Texas – stay hydrated. 2014 was big for fainters (not-intoxicated), mostly in the summer.
Manners are free. nothing keeps the party going like staying friendly. No lines (at the bar). This isn’t the cafeteria – belly up and get noticed.
Props: Recycling. glad to see the noobs get this one right.
Jennifer Houlihan, Director, Austin Music People
For the scene in general: I’d like to see the music scene present a unified front on important community issues, like affordability and safe late-night transportation options. This city’s economy is at risk if its artists and creatives can’t afford to live here anymore.
Put another way, I’d like to see fewer inter-industry battles: musicians vs. venues, old Austin vs. new Austin, promoters vs. club owners, and everybody against the big festivals. Austin’s music industry is known internationally and brings in nearly $2 billion a year to the local economy. These hometown rivalries don’t move the needle on important topics facing the sector, like artist compensation, ethical standards for promoters, the rise of streaming, or recruiting a PRO to Austin. We need to be playing the long game – together.