Michelle Obama to be opening keynote at SXSW Music

First Lady Michelle Obama will join President Barack Obama in delivering a keynote at this year's SXSW. 2014 photo by Laura Skieldin/American-Statesman
First Lady Michelle Obama will join President Barack Obama in delivering a keynote at this year’s SXSW. 2014 photo by Laura Skieldin/American-Statesman

First Lady Michelle Obama will be the opening keynote speaker at the South by Southwest Music Conference on Wednesday, March 16, five days after President Barack Obama’s keynote conversation on the opening day of SXSW Interactive.

Michelle Obama’s speech will not be specifically music industry related but rather “will discuss using music to promote key ideas,” SXSW co-founder Roland Swenson said Wednesday. It also will focus on the Let Girls Learn initiative, “which aims to break barriers for the 62 million girls around the world who are not in school today, more than half of whom are adolescent,” according to SXSW’s press statement.

The news follows two previous SXSW Music keynote announcements: David Bowie producer Tony Visconti, and Rap-A-Lot Records founder James A. Prince.

The First Lady’s keynote is open to SXSW Music, Film, Gold, and Platinum registrants. The time and location of the event, as well as details about a live stream, will be announced soon.

While the First Lady isn’t necessarily known for music-related activism, she does have a “Day of the Girl” playlist on the White House’s Spotify account. And she showed off her dance moves to the Mark Ronson/Bruno Mars smash “Uptown Funk” at last year’s White House Easter Egg Roll:

 

Author: Peter Blackstock

Music writer for the Austin American-Statesman and austin360.com. Twitter: @Blackstock360

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