With one cry of “Where my big girls at?” On Saturday, the Spin party at South by Southwest knew they needed to buckle up and hold on to their Bud Lights.
Opening up the day showcase at Brazos Hall, Minneapolis rapper Lizzo said that she has just signed to Atlantic Records. Good job, Atlantic Records. As demonstrated by songs like “Batches & Cookies,” she’s an emcee of ferocious flow, well-placed growls in the Nicki school and cheeky pop culture references to Ben-Hur and Anna Wintour. On top of it all, she’s got a singing voice to stop you in your tracks. Cue up her new single “Good As Hell” for more proof.
But importantly, Lizzo’s show revolves around self-love and body positivity. Her full-figured backup dancers are called The Big Girls. Her “Superfreak”/”Snap Yo Fingers”-referencing “En Love,” an ode in part to what she sees in the mirror, takes a clever twist for self-esteem within the first few bars. The rapper’s victory for representation is all the more well-delivered for the fact that she’s just a damn good performer.
If there’s any justice in the world, you’ll be hearing a lot more from Lizzo. That way, when she asks a room like Brazos Hall if anyone’s been to one of her shows before, she can retire the line “I don’t want y’all to know me! I came to South by Southwest to get discovered.”